Levi’s was looking for a fun interactive tool that would help their in-store brand ambassadors on their quest toward a million fittings. We wanted to build an app to help customers ID their curves and find the best pair of red tabs to hold them tight.

To pull it off, we merged the best of video, social gaming mechanics, and mobile technology to launch the app across their stores worldwide.

Mohawk was responsible for design and front- and back-end development.