The Global Poverty Project is an ambitious one: its goal is to end extreme global poverty. Mohawk was brought on to help them move toward making that dream a reality with their new Global Citizen site. We built the robust website and powered it with a Content Management System that enables GPP to receive content from their partners throughout the world. The mobile-optimized site helped build buzz for GPP’s 2012 Global Festival featuring the Black Keys, Neil Young and the Foo Fighters.
With free tickets to the blowout concert in Central Park available only through a lottery entered via online GPP registration, demand was huge. Already almost 3 Million page views + 68,000 user profiles (and counting!).
Mohawk designed and developed the front- and back-end of the site and its Content Management System.
